Black Tesla Model X side profile being detailed on a city street

Case Study

Autobathz

Complete brand identity refresh and marketing site rebuild for a mobile automotive detailing company: logo overhaul, service storytelling, package presentation, gallery, and contact/booking calls to action.

  • Next.js
  • Tailwind CSS
  • TypeScript

Overview

I was brought in during a critical rebrand phase. The old logo had lost resonance and the site no longer matched the premium detailing work. I led the brand identity overhaul: new logo design (vector SVG), refreshed color palette, and updated typography. Then I rebuilt Autobathz as a Next.js marketing site with Tailwind, covering services, pricing packages, a before/after gallery with image comparison, and a contact/quote flow that drives booking inquiries. LocalBusiness structured data and SEO-minded service sections support discovery for mobile detailing, PPF, ceramic coating, and related offerings.

Role
Developer & brand designer
Scope
Rebrand, marketing site, booking CTA
Type
Mobile detailing marketing site
Year
2025

Colors

Primary
Secondary
Tertiary
Accent

Brand Identity Refresh

Complete visual overhaul from outdated branding to a modern, premium automotive aesthetic: logo, color system, and full marketing site rebuild.

Old Logo *Ai Generated

Autobathz previous logo design that was replaced during the brand refresh.

New Logo (Adobe Illustrator)

Autobathz new rebranded logo representing a modern, premium automotive detailing identity.

Website & booking

Mobile detailing marketing site with service packages, booking CTAs, and brand-forward pages for wash, protection, and fleet work—plus before/after proof. No cart or ecommerce checkout.

Autobathz homepage hero screenshot with headline, service list, Get Quote and View Pricing CTAs

Features